By presenting the idea of the major project in the class, it is a good opportunity for us to share our different opinions and receive useful feedback from classmates and teacher. As I mentioned before, the idea of our video will be a television advertisement. Our video will use four of our target audience as the main actors which include student, teacher, office worker and housewife. Moreover, the way of using split screen will be also included in the video which shows these four actors representing their different lifestyles in relation to our campaign. “In film and video production, split screen is the visible division of the screen, traditionally in half, but also in several simultaneous images, rupturing the illusion that the screen’s frame is a seamless view of reality, similar to that of the human eye.” We believed that the idea of split screen will creatively develop the style of our video and at the same time capture viewers attention.
Additionally, our campaign will promote our idea by using social networking such as Twitter and Facebook in delivering our message to the users. They can also share their experience and convey the message of doing regular exercise through these new media platform.
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