Week 3 28th October 2010
In week three, we have started working on the first assessment of Comm416 which was to write a critical review of an interactive web documentary “Journey to the End of Coal”. By developing the visual style of the documentary, the idea of this project has extremely contributed on the flawless quality of the video and photographs which clearly shows the nature of the subject matter. Without a doubt, the first assessment is a useful stage for us to create our style of video in terms of promoting our health campaign.
After deciding our target audience for our campaign, we have discussed the way of video shooting and also the genre of the video. As we go through our information research, we have looked at numerous video examples in different ways such as documentary and advertisement. We eventually decided to make our video as a television advertisement. As we all know, the effect of television commercial upon the viewing public has been so successful and so pervasive. Therefore, we are sure that it is a good choice to make our video as a television advertisement to deliver a complete message of our campaign to audience and the public.
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