Yoko's week two

In this week, we had group meeting during the 416 class and we discussed the genre of our final project. After one week research and tutor’s suggestion, we finally decided our video will follow the advertisement style pattern and we will also put something very creative and interesting into it that in order to relevant to our campaign’s topic. As last week we mentioned, our campaign is about encourage people to do daily exercise in order to prevent obesity in Australian local region. Moreover, the tactic of promotion of our campaign is to use the new media platform, especially the prevalent social network sites like facebook and twitter, which is in order to create social connection between we and audiences and also audiences and their families or peers.

Therefore, the emphases of our campaign are regular exercise and social connection that will determine the style and structure of our video project. I was thinking about maybe we can use the way of screen by screen as a style of our video and also makes some connections between screens which would match the idea of social connection. For example, once we set four screens showing up at the same time, and there would be the four characters in each small screens, they are doing something individually, after a while, they will begin to do a common thing (relate to our topic) and characters begin to notice someone beside them and make connection with each other like the effect of across the screen.

There is a very successful example of screen by screen style and also the important inspiration to our video project. The screen by screen effect starts at 0:35.

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