As Wini mentioned before, our project will be similar to TV ads which encourage people to do exercise frequently and keep away from obesity. In order to create this project, we need to think of some meaningful messages which can help us attain our target audience well and easily. This refers to the underlying idea that captures the attention of a message receiver. Appeals can fall into such categories as emotional, fearful, humorous and sensational.
There are some examples from previous campaigns which many of their interesting ideas can be adopted into our campaign, for example, “Walk when you talk” (Indian) commercial. This Idea commercial tries to convey that when people walk while talking (on mobile), it helps them maintain their health and hence prevents them from going to a doctor for health-related problems. This is the positive angle of looking at the benefits that technology can provide, which also can be useful to our project in term of encouraging people to be active. Well, let’s watch the clip ;)
There are some examples from previous campaigns which many of their interesting ideas can be adopted into our campaign, for example, “Walk when you talk” (Indian) commercial. This Idea commercial tries to convey that when people walk while talking (on mobile), it helps them maintain their health and hence prevents them from going to a doctor for health-related problems. This is the positive angle of looking at the benefits that technology can provide, which also can be useful to our project in term of encouraging people to be active. Well, let’s watch the clip ;)
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