Style of ads

Week 4 4th November 2010

After looked some successfully promoting video advertisement of health campaign, we got a idea that message can be passed through humorous or emotional sense rather than a very education serious talking show. Those advertisements used some very emotional picture, stories to create a totally different sense of before and after such as some car safety belt ads and banning smoking ads, they used family as one of the important characterise to stop peoples’ bad behaviours with a concept that their dangerous behaviours may affect their family members. Another car speeding ads shows a social common sense that against teens who love car speeding, present with a slow motion that reflect to the topic- car speeding. Audiences are more likely to accept and feel comfortable with the real concept behind those emotional stories or humorous acts. For me, I personally think emotion is a very effective element in advertisement especially for promoting a health concept; it can work with a good camera angle, effect, sound effect and lighting to show a deeper feeling.

This advertisement “Get Active: TV-campaign to get out of your chair” is a nice ads that shows a sense of humour by a soccer game between people who are fit and running, and people who are fat and sitting on their chair. Also the lighting and time( at night) is quite good to shows a sense of how people usually sitting on the chair and watching TV, but now they have to play games and lose.