This week I have finished the first version of our script.
I have given the script to Toula and she has pointed out some of the mistakes of my script.
She suggested that I can visit UTS online and take a look of the script template, since I have made some mistakes of the structure.
As I have mentioned in my last blog post, our group want to make split screens at the end of our video.
Toula has taught us how to use 'Final Pro Cut' to make split screens and freeze frames which are the techniques that could not be made by iMovie. 'Final Pro Cut' is a bit difficult for me, because this is my first time to know this software. But i think it is amazing since it can make all the effects that we want to include in our video.
Toula also taught me how to make text which will show on the screen by 'Final Pro Cut'. I think I still need some more times to use to this software, but i found today lesson is really really useful.
Friday, November 19, 2010
Thursday, November 18, 2010
Yan's Week Six
Week 6 18th November 2010
As Toula explained the editing process from ‘Final Pro Cut ’ during the class, we have learned a new skill that was different from iMovie. With a good script, editing also plays an important role in the major project which plays a significant role throughout the whole story. By using the split screen, Final Cut Pro 7 is a professional non-linear editing software for us to use, which provides a wide variety of formats. I believe that Final Pro Cut is a useful tool in creating abundant vision of a film.
In addition, we have started working on the script and Toula also gave us few suggestions of our script structure which is based on the script layout from UTS online website. As we all know, writing a successful script is not an easy task, so a good script structure can effectively develop the idea of the story and draw the audiences attention.
A video that I found from Youtube is a really helpful guide of how to write a script in a story structure.
Monday, November 15, 2010
Project Development
As Wini mentioned before, our project will be similar to TV ads which encourage people to do exercise frequently and keep away from obesity. In order to create this project, we need to think of some meaningful messages which can help us attain our target audience well and easily. This refers to the underlying idea that captures the attention of a message receiver. Appeals can fall into such categories as emotional, fearful, humorous and sensational.
There are some examples from previous campaigns which many of their interesting ideas can be adopted into our campaign, for example, “Walk when you talk” (Indian) commercial. This Idea commercial tries to convey that when people walk while talking (on mobile), it helps them maintain their health and hence prevents them from going to a doctor for health-related problems. This is the positive angle of looking at the benefits that technology can provide, which also can be useful to our project in term of encouraging people to be active. Well, let’s watch the clip ;)
There are some examples from previous campaigns which many of their interesting ideas can be adopted into our campaign, for example, “Walk when you talk” (Indian) commercial. This Idea commercial tries to convey that when people walk while talking (on mobile), it helps them maintain their health and hence prevents them from going to a doctor for health-related problems. This is the positive angle of looking at the benefits that technology can provide, which also can be useful to our project in term of encouraging people to be active. Well, let’s watch the clip ;)
vvv
Style of ads
Week 4 4th November 2010
After looked some successfully promoting video advertisement of health campaign, we got a idea that message can be passed through humorous or emotional sense rather than a very education serious talking show. Those advertisements used some very emotional picture, stories to create a totally different sense of before and after such as some car safety belt ads and banning smoking ads, they used family as one of the important characterise to stop peoples’ bad behaviours with a concept that their dangerous behaviours may affect their family members. Another car speeding ads shows a social common sense that against teens who love car speeding, present with a slow motion that reflect to the topic- car speeding. Audiences are more likely to accept and feel comfortable with the real concept behind those emotional stories or humorous acts. For me, I personally think emotion is a very effective element in advertisement especially for promoting a health concept; it can work with a good camera angle, effect, sound effect and lighting to show a deeper feeling.
This advertisement “Get Active: TV-campaign to get out of your chair” is a nice ads that shows a sense of humour by a soccer game between people who are fit and running, and people who are fat and sitting on their chair. Also the lighting and time( at night) is quite good to shows a sense of how people usually sitting on the chair and watching TV, but now they have to play games and lose.
After looked some successfully promoting video advertisement of health campaign, we got a idea that message can be passed through humorous or emotional sense rather than a very education serious talking show. Those advertisements used some very emotional picture, stories to create a totally different sense of before and after such as some car safety belt ads and banning smoking ads, they used family as one of the important characterise to stop peoples’ bad behaviours with a concept that their dangerous behaviours may affect their family members. Another car speeding ads shows a social common sense that against teens who love car speeding, present with a slow motion that reflect to the topic- car speeding. Audiences are more likely to accept and feel comfortable with the real concept behind those emotional stories or humorous acts. For me, I personally think emotion is a very effective element in advertisement especially for promoting a health concept; it can work with a good camera angle, effect, sound effect and lighting to show a deeper feeling.
This advertisement “Get Active: TV-campaign to get out of your chair” is a nice ads that shows a sense of humour by a soccer game between people who are fit and running, and people who are fat and sitting on their chair. Also the lighting and time( at night) is quite good to shows a sense of how people usually sitting on the chair and watching TV, but now they have to play games and lose.
Friday, November 12, 2010
Wini's blog Week5
Last week, we have come across with many ideas and the main theme of our video have been decided.
I think we have made a great step this week, since half of the script has been finished.
Our crew also got many creative ideas which could make our video stands out.
In Week5, we have presented our idea in front of the class, classmates and teacher have given us many useful advice.
The idea of our video will stress on our aim of using new media platforms to interact with our target audience. This idea will be seen throughout the film. The main actors are 4 representatives from our target audience group. We will first show their lifestyles and profile before they join our campaign. We will shoot them individually, and they are reflecting the lifestyles of our target audiences, and it is true to say that most of them are only concentrated on the inactive activities. We would like to show how the new media platforms encourage them to do exercise. The film will be shoot at both interior and exterior areas. We will use split screens at the end of our film to show the interactions among our representatives.
I think it is challenging to make split screens in a video, we have asked Toula for more information today. I think we now have an idea how it can work, but for the further skills, we are going to learn in next lesson.
I think we have made a great step this week, since half of the script has been finished.
Our crew also got many creative ideas which could make our video stands out.
In Week5, we have presented our idea in front of the class, classmates and teacher have given us many useful advice.
The idea of our video will stress on our aim of using new media platforms to interact with our target audience. This idea will be seen throughout the film. The main actors are 4 representatives from our target audience group. We will first show their lifestyles and profile before they join our campaign. We will shoot them individually, and they are reflecting the lifestyles of our target audiences, and it is true to say that most of them are only concentrated on the inactive activities. We would like to show how the new media platforms encourage them to do exercise. The film will be shoot at both interior and exterior areas. We will use split screens at the end of our film to show the interactions among our representatives.
I think it is challenging to make split screens in a video, we have asked Toula for more information today. I think we now have an idea how it can work, but for the further skills, we are going to learn in next lesson.
Tuesday, November 9, 2010
Wini's blog Week4 Part B
In Part A, I have talked about the roles of our crew and I think it is time to talk about the ideas of our story.
I got many ideas in mind, but it is always hard to put everything together beautifully.
Our group would like to film an advertisement to promote our campaign, I think it would be a great idea.
A successful campaign is always relying on a good advertisement.
I got several ideas about how our video could go. Firstly, i think we can do an interviews with people suffering from obesity and let our audience know more bout the seriousness of obesity. However, I think it would be too boring to make a video with only interviews.
Later, I think maybe we can invite people from our target audience groups to participate in our video and show their changes after they have joined our campaign. After I have discussed with my groupmates, they agreed that inviting our target audience to participate in our video would be more convincing and realistic. But I know there are more details and ideas that have to be developed. I hope we can come up more ideas before next week, so that we can ask for Toula's advice.
I got many ideas in mind, but it is always hard to put everything together beautifully.
Our group would like to film an advertisement to promote our campaign, I think it would be a great idea.
A successful campaign is always relying on a good advertisement.
I got several ideas about how our video could go. Firstly, i think we can do an interviews with people suffering from obesity and let our audience know more bout the seriousness of obesity. However, I think it would be too boring to make a video with only interviews.
Later, I think maybe we can invite people from our target audience groups to participate in our video and show their changes after they have joined our campaign. After I have discussed with my groupmates, they agreed that inviting our target audience to participate in our video would be more convincing and realistic. But I know there are more details and ideas that have to be developed. I hope we can come up more ideas before next week, so that we can ask for Toula's advice.
Friday, November 5, 2010
Wini's blog Week4 Part A
This week we have decided the roles of our group members.
I think it is a great start of our project, when everyone have chosen their own role,
and give full play of the strengths that they possessed inside.
Yoko is the director of our project. I think she is really suitable to be of one the leaders of our project because she is rational enough to make the right decisions when we encounter difficulties. Also, she has many knowledge about the filming process and I believe she can provide useful advice to the camera operator and the actors.
Yan is the producer manger of our project. She will be in charge of bringing the whole production process together, she will also take care of different problems that may occur during the development and production of our project. She will also responsible for the schedule of the project. I think Yan will be a excellent producer manger for our project since she has the experience of being a producer last semester, and she is also a really responsible person.
Tee is the cinematographer of the project. He is responsible for capturing the film image as required by the script, and under supervision of the director. He will also be completely control over the camera operations and the planning of angles. I believe will be the best person to take up this role as he knows the function of the camera very well and he is creative enough to shoot film from different angles.
Angela is the sound recorder of our group. She will be responsible for the sound recording and every audio element in our project. I think she will be a god sound recorder because she has an experience of music recording before, this experience will definitely help her to do a good job i our project.
Lastly, I will be the script writer and editor of the project. I really enjoy doing these work because I like to express by idea by words and make it in some visual elements. I am responsible for creating the script of the story. After it has been made, I will edit it and during the process I will select and combine the best shots and create a final motion picture. I will do my best to participant in our project.
I hope five of us can operate very well and give our best in this project. I know we all can do a good job!
I think it is a great start of our project, when everyone have chosen their own role,
and give full play of the strengths that they possessed inside.
Yoko is the director of our project. I think she is really suitable to be of one the leaders of our project because she is rational enough to make the right decisions when we encounter difficulties. Also, she has many knowledge about the filming process and I believe she can provide useful advice to the camera operator and the actors.
Yan is the producer manger of our project. She will be in charge of bringing the whole production process together, she will also take care of different problems that may occur during the development and production of our project. She will also responsible for the schedule of the project. I think Yan will be a excellent producer manger for our project since she has the experience of being a producer last semester, and she is also a really responsible person.
Tee is the cinematographer of the project. He is responsible for capturing the film image as required by the script, and under supervision of the director. He will also be completely control over the camera operations and the planning of angles. I believe will be the best person to take up this role as he knows the function of the camera very well and he is creative enough to shoot film from different angles.
Angela is the sound recorder of our group. She will be responsible for the sound recording and every audio element in our project. I think she will be a god sound recorder because she has an experience of music recording before, this experience will definitely help her to do a good job i our project.
Lastly, I will be the script writer and editor of the project. I really enjoy doing these work because I like to express by idea by words and make it in some visual elements. I am responsible for creating the script of the story. After it has been made, I will edit it and during the process I will select and combine the best shots and create a final motion picture. I will do my best to participant in our project.
I hope five of us can operate very well and give our best in this project. I know we all can do a good job!
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